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Founder & Principal


About James McKay

James McKay is an independent research consultant in the fields of technology and investment with expertise in the design and end-to-end implementation of custom research projects.

As founder and principal of McKayResearch, he has 14 years’ experience providing strategic research services both to the world’s leading market intelligence firms and a growing portfolio of private clients that include asset managers, crypto firms, and legal consultancies.


James works both individually and in partnership with a team of research specialists to bring this expertise to you, helping to drive your business development and executive decision-making. His research instruments and analyses have been widely published by a variety of technology and business publications, including the Financial Times.


On a personal level, James’s experience in varied but interconnected sectors makes him at home with the inherent complexities of the digital markets straddle the boundaries between investment, technological innovation, and digital transformation.

About McKayResearch

McKayResearch is an independent digital assets research consultancy specialising in trend analysis and custom research solutions. Informed by our multi-sector expertise spanning consumer, technology, and investment, our mission is to deliver broader, data-driven perspectives to the digital assets space and deliver richer insights to our clients on which to base decision-making.

With today's market trends changing faster than ever – particularly in digital assets – finding the right research partner with a deep understanding of the trends and developments in a fast and frictionless manner is difficult. 

We help firms do exactly that: deliver the gamut of custom research solutions of the highest calibre with a uniquely personal and creative approach. Combining the agility and personal attention of a consultancy, with the reach and breadth of a larger market intelligence firm, our partners benefit from a uniquely personalised service throughout the project journey.

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Why Work With Us?


Innovative approach utilising a broad spectrum of data to deliver 'big picture' analysis.


A near 100% satisfaction for over 100 projects across multiple industries.


Active in digital assets since 2016 and in market research since 2007.


Direct, agency-free communication allows for a sharper, more personal client focus.

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In the time we have worked with James at McKayResearch, he has taken on several different subjects, often at short notice, and has always delivered thoroughly researched and well-written analysis. They are reliable, punctual, very professional and a pleasure to work with.

Michelle Strutton,

Global Research Manager,

Mintel Group

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In order to enhance the effectiveness of our external communication, we asked McKayResearch to review our quarterly reports and provide improvements in terms of content and style. Through their technical expertise, their detailed analysis and feedback proved to be instrumental in enhancing the client perception through reports of higher quality.

Grégoire Tézé, Principle Partner,

CDMR Rare Metals

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Working with McKayResearch has been a pleasure both for me and my team. The attention to detail and ability to unearth novel market insights have been particularly noteworthy.

Kaushal Shah,

Head of Pharmaceuticals & Healthcare,

Fitch Group

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