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Privacy Policy.


This privacy policy applies between you, the User of this Website herein (the "Site") and James McKay trading as McKay Research herein ("McKay Research, "we" "our" or "us") the owner and provider of this Site. McKay Research takes the privacy of your information very seriously. This privacy policy seeks to help you understand what information about you we may collect, how we collect it and how we may use and disclose it. It also sets out your rights and the procedures that we have in place to safeguard your privacy. By using the website, you agree to the collection, use, disclosure and transfer of your personal information, as well as to the use of cookies, as set out in this privacy policy. This privacy policy may be updated by us at any time and any changes will be effective once posted on the website. If we make any substantial changes to this privacy policy, we may place a notice on the website so that you are aware at all times of how your personal information is collected and used. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Site. Please read this privacy policy carefully.

Definitions and interpretation


1. In this privacy policy, the following definitions are used:

Data: collectively all information that you submit to McKay Research via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Act 1998;


Cookies: a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

James McKay trading as McKay Research, herein "McKay Research" "we" "our" or "us": James McKay trading as McKay Research of 5 Elder Court, Woodmill Road, London, E5 9GG;


UK and EU Cookie Law: the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;

User or you: any third party that accesses the Website and is not either (i) employed by McKay Research and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to McKay Research and accessing the Website in connection with the provision of such services; and

Website: the website that you are currently using, ("Site"), and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2. In this privacy policy, unless the context requires a different interpretation:

the singular includes the plural and vice versa;

references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;

a reference to a person includes firms, companies, government entities, trusts and partnerships;

"including" is understood to mean "including without limitation";

reference to any statutory provision includes any modification or amendment of it;

the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy


3. This privacy policy applies only to the actions of McKay Research and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.


Data collected


4. You are not required to provide any personal information on the website. However, you may choose to provide us with personal information, such as your name, employer/company, telephone number, address and email address, in order to request newsletters or request additional information. We may use this personal information as part of our internal business operations or to send you communications, such as press kits and/or newsletters. We may also store your personal information and use it to market our services and/or for other purposes that may arise in our or your ordinary course of business.

We may also acquire your personal information in other circumstances, such as when you provide us with a business card. We may store such personal information and use it for general marketing purposes.


You may give us information about you by filling in forms on our Site or by corresponding with us by phone, e-mail or otherwise ,which includes personal Data, from you:

Contact Information such as email addresses and telephone numbers;

in each case, in accordance with this privacy policy.

Our use of Data


5. For purposes of the Data Protection Act 1998, McKay Research is the "data controller".

6. We will retain any Data you submit for 12 months.

7. Unless we are obliged or permitted by law to do so, and subject to any third party disclosures specifically set out in this policy, your Data will not be disclosed to third parties. This includes our affiliates and / or other companies within our group.

8. All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998. For more details on security see the clause below (Security).

9. Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

a. transmission by email of promotional materials that may be of interest to you;

in each case, in accordance with this privacy policy.

Third party websites and services

10. From time to time, we employ the services of other parties for dealing with certain processes necessary for the operation of the Website. The providers of such services do not have access to certain personal Data provided by Users of this Website.

Links to other websites

11. This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

12. From time to time, we expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of McKay Research. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

13. We may also disclose Data to a prospective purchaser of our business or any part of it.

14. In the above instances, we will take steps with the aim of ensuring your privacy is protected.

Controlling use of your Data

15. Wherever you are required to submit Data, you will be given options to restrict our use of that Data. This may include the following:

16 . use of Data for direct marketing purposes; and

17. sharing Data with third parties.

Functionality of the Website

18. To use all features and functions available on the Website, you may be required to submit certain Data.

19. You may restrict your internet browser's use of Cookies. For more information see the clause below (Cookies).


Accessing your own Data

20. If any of the personal information you have provided to us changes, for example if you change your email address or you wish to stop receiving newsletters, please let us know via email at You also have the right to request a copy of the information we hold about you, to have any of your personal data deleted, to have any inaccurate information updated and to object to any way in which we process your data.


21. Data security is of great importance to McKay Research and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

22. If password access is required for certain parts of the Website, you are responsible for keeping this password confidential.

23. We endeavour to do our best to protect your personal Data. However, transmission of information over the internet is not entirely secure and is done at your own risk. We cannot ensure the security of your Data transmitted to the Website.



24. This Website may place and access certain Cookies on your computer. McKay Research uses Cookies to improve your experience of using the Website and to improve our range of services. McKay Research has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

25. All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

26. Before the Website places Cookies on your computer, you will be presented with a pop-up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling McKay Research to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

27. This Website may place the following Cookies:

Type of Cookie & Purpose


Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.


Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

For more information on cookies visit: 

Or to learn how to delete visit:



28. You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.


29. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.


30. It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


31. You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

32. If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

33. Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

34. This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

35. McKay Research reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

You may contact McKay Research by email at or send a letter to McKay Research, 5 Elder Court, Woodmill Road, London E5 9GG.

22 September 2017



36. These terms and conditions were created using a document from Rocket Lawyer (

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